OpTic Gaming partners with Cooldown for UK esports viewing parties and premium giveaways
Strategic Partnership Announcement
North American esports powerhouse OpTic Gaming has forged a groundbreaking alliance with Cooldown to establish its UK presence through immersive viewing experiences.
The Chicago-based organization, which operates the Call of Duty League franchise OpTic Chicago, will leverage this partnership to connect with its European fanbase through a series of curated events. The inaugural viewing party on July 24, 2021 will showcase the climactic matches of the CDL Stage 5 Major at a premium London venue.
Cooldown Brand Overview
Cooldown represents a strategic venture by Anheuser-Busch InBev, the multinational beverage conglomerate behind iconic brands including Budweiser and Stella Artois. This innovative platform was specifically designed to merge social drinking culture with competitive gaming experiences.
The company’s business model focuses on transforming traditional sports bars into esports hubs, complete with fantasy league integrations and premium viewing setups. Industry analysts suggest this approach could redefine how fans consume competitive gaming content in social settings.
Fan Engagement Opportunities
The partnership’s centerpiece event offers OpTic’s dedicated UK fanbase, known as the GreenWall, their first official local gathering opportunity. Attendees will enjoy:
- Premium viewing experience of championship CDL matches
- Chance to win from £10,000 in prizes including PlayStation 5 consoles
- Exclusive gaming chair giveaways and digital content bundles
- Networking with fellow esports enthusiasts
“This collaboration perfectly addresses our community’s desire for shared viewing experiences,” emphasized OpTic CEO Hector ‘H3CZ’ Rodriguez. “Cooldown’s platform provides the ideal infrastructure to unite our passionate fanbase in meaningful ways.”
Future Plans and Expansion
Beyond the initial viewing party, Cooldown has announced ambitious plans to:
- Launch a comprehensive fantasy esports platform by Q4 2021
- Expand to 15 major global markets within 18 months
- Develop co-branded content with OpTic Gaming
- Integrate augmented reality features for enhanced viewing
The Twitter announcement from OpTic Gaming (@OpTic) has already generated significant buzz, with fans praising the innovative approach to community building.
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