Saints Row first impressions: Near endless customization in a living, breathing world

Discover how the Saints Row reboot delivers immersive world-building and unprecedented customization options

Santo Ileso: A Living, Breathing Character

Our hands-on preview revealed Volition’s ambitious approach to crafting Santo Ileso as more than just a backdrop—it’s a fully-realized character in the Saints Row narrative. Drawing inspiration from the American Southwest, this vibrant urban landscape spans nine distinct districts, each offering unique environmental storytelling opportunities that immerse players in the game’s criminal underworld.

The reboot strikes a careful balance between Saints Row’s trademark over-the-top humor and grounded realism, creating a world that feels both fantastical and believable. This approach distinguishes it from previous entries while maintaining the series’ signature chaotic energy.

Since its 2006 debut, the Saints Row franchise has evolved through multiple iterations, including the experimental Agents of Mayhem spinoff. Volition’s return to the series’ origins with this reboot demonstrates their commitment to delivering an experience packed with diverse activities and meaningful content.

During our exclusive preview session, we witnessed gameplay showcasing the expansive possibilities within Santo Ileso—a setting that immediately captures attention with its dynamic atmosphere and promises countless hours of exploration.

The developers have masterfully crafted Santo Ileso to function as a narrative device rather than merely a playground. This densely populated environment serves as the foundation for the game’s story, featuring meticulously designed districts brimming with life. Open-world titles that prioritize environmental characterization typically achieve superior immersion, and Saints Row appears poised to excel in this regard.

The cityscape teems with vibrant non-player characters engaging in various activities—from street musicians performing to groups socializing on corners. Players can utilize diverse emotes and walking animations, and NPCs dynamically respond to player behavior, transforming the experience from passive observation to active participation. Volition emphasized Santo Ileso’s wealth of subtle environmental details that, while not directly advancing progression, significantly enhance the world’s authenticity through stunning visual presentation and atmospheric lighting.

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  • Building Your Criminal Empire

    The game begins with a structured narrative arc that gradually introduces open-world freedom as players establish their criminal legacy. Initially, The Saints organization exists only in concept, with players assuming the role of The Boss to build reputation and influence systematically. Your operational base—The Church—serves as the central hub for developing illicit enterprises, offering over 100 distinctive decorative items to personalize your space, including the series’ signature absurd elements like metallic rabbit statues.

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    From this headquarters, you’ll expand your criminal network through 14 distinct venture types such as Arms Trafficking, each unlocking specific missions and gameplay features. Pro tip: Focus on ventures that match your playstyle early—combat-focused players should prioritize weapon-based enterprises while exploration enthusiasts might prefer smuggling operations.

    Repeatable Side Hustles scattered throughout Santo Ileso provide consistent income and experience points—essential resources for any aspiring crime lord. These activities also function as tutorial systems for core mechanics. Our demonstration featured the ‘Riding Shotgun’ mission, which teaches vehicle combat through a scenario where players defend against pursuing enemies while occupying the passenger seat. This encounter introduces the car surfing mechanic, allowing characters to climb onto moving vehicle roofs for improved firing positions.

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  • Volition maintains self-awareness regarding the game’s absurdity while avoiding the supernatural elements of Saints Row IV. Players can install vehicle ejector seats to launch into aerial wingsuit flights, using unfortunate pedestrians as altitude boosts. One particularly memorable mission demonstrated The Boss using a portable toilet attached to their vehicle to fling Idol gang members around their encampment—perfectly encapsulating the series’ distinctive humor.

    Although the core narrative follows familiar turf-war tropes, developers emphasized their goal to balance realism with comedy during our Q&A session. Significant story moments—such as the kidnapping of squad member Kevin—appear to provide emotional weight, while the overall tone leans toward Saints Row 3’s humor without reaching the darker elements of the second installment. Common mistake: Don’t underestimate the strategic importance of building relationships with key characters—their loyalty missions often unlock crucial abilities and resources.

    Unprecedented Customization Depth

    Volition has achieved remarkable success in the customization department, offering players unparalleled control over their experience. Returning establishments like Leather & Lace join new additions such as Buckaroo Leggin’s, providing extensive wardrobe options for personalizing your Boss. The Style application enables instant appearance changes anywhere, while headquarters offer complete wardrobe overhauls without interrupting gameplay flow.

    The character creation system encompasses every aspect of appearance—hair, voice modulation, skin textures and tones, gender presentation, and comprehensive body sculpting. Players can mix and match facial components including eye shapes and nose structures to craft their ideal criminal mastermind. Advanced tip: Experiment with voice options during different mission types—some voices contain situation-specific dialogue that enhances narrative moments.

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  • Progressive unlocking systems allow modifications to 80 different vehicles at Jim Rob’s garage, featuring preset configurations or custom paint jobs and body modifications. Signature abilities—including the previously mentioned ejector seats—can be equipped here. Diverse enemy types require strategic ability usage, with options ranging from incendiary melee attacks to the ‘Pineapple Express’ technique that propels foes skyward with attached explosives. Optimization strategy: Create ability loadouts for specific mission types—stealth operations benefit from different skills than all-out combat scenarios.

    The cooperative experience appears exceptionally fluid, supporting instantaneous join/leave functionality during collaborative gameplay. Reward and experience distribution occurs equally among participants, creating tangible incentives for teamwork. Our preview included two players cooperating in ‘Mayhem’ mode—a timed challenge focused on maximum environmental destruction. Pro tip: Coordinate ability usage with co-op partners—combined skills often create powerful synergistic effects against enemy groups.

    Co-op and Accessibility Features

    During our Q&A session, developers highlighted their significant investment in accessibility options, enabling extensive experience tailoring beyond gameplay mechanics. These implementations range from difficulty adjustments to Tobii eye-tracking integration, convertible button commands from holds to toggles, and customizable HUD elements including removable GPS displays. Accessibility pro tip: Experiment with different control schemes during early gameplay to identify the configuration that best matches your playstyle and physical needs.

    The Saints Row reboot demonstrates tremendous potential for series revitalization, pushing customization boundaries to unprecedented levels—including unconventional weapon storage like guitar cases. This magnificently crafted open environment overflows with modifiable skills and options that empower personalized gameplay approaches within Santo Ileso.

    Transportation options including dirt bikes, hoverboards, and aircraft combine with distinctive abilities and upgradeable headquarters to ensure both veteran fans and newcomers discover elements that make their tenure as The Boss exceptionally entertaining. Advanced player advice: Master the wingsuit-ejector seat combination early—this mobility tool becomes invaluable for navigating Santo Ileso’s sprawling landscape efficiently.

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