McDonald’s Belgium promotion hints at MultiVersus character expansion with exclusive new fighter renders and marketing revival
The Mysterious 24th Fighter Clue
A strategic collaboration between MultiVersus and McDonald’s Belgium has surfaced, potentially revealing critical information about an unannounced fighter addition to the game’s roster.
The McDonald’s promotion explicitly references collecting “all 24 iconic characters,” creating immediate speculation about roster expansion plans.
Following the conclusion of its open beta phase, WB Games temporarily suspended MultiVersus operations in June 2023 while committing to a comprehensive relaunch during the 2024 calendar year.
Communication regarding the crossover fighting title has been minimal in subsequent months. However, with the projected early 2024 launch timeframe approaching, fresh updates and reveals appear imminent.
The current confirmed roster includes 23 playable combatants at present. This promotional material strongly indicates either a counting error or the intentional teasing of an additional character before the official console and PC launch.
Content creator PapaGenos first identified that McDonald’s Belgium is currently distributing popular “Warner Bros. heroes” figurines within Happy Meals as part of this special MultiVersus partnership.
Specific campaign documentation notes that between January 3 and February 6, participants can “Collect all 24 iconic characters… and get ready for the MultiVersus battle of the century…”
Given that WB Games has publicly confirmed only 23 fighters for MultiVersus, the McDonald’s description represents either a significant typographical error or deliberate hint about an upcoming character announcement.
https://t.co/ygfb3bIO4X
“MultiVersus is a mighty fantasy game in which Warner Bros heroes join forces and then battle each other in pairs. Collect **all 24** iconic characters”
Currently 23 not 24 characters in MultiVersus, a typo or is a character getting revealed by McDonalds pic.twitter.com/HQefhxVTIF
Exclusive Character Renders Revealed
Fresh character artwork for established MultiVersus fighters has simultaneously emerged online, as highlighted by AusilMV. Specifically, WB Games appears to have released previously undisclosed renderings for DC Comics’ Wonder Woman and Steven Universe’s crystal gem warrior Garnet.
#MultiVersus x McDonalds art
Some new renders in here pic.twitter.com/evwALM0lX0
Clean looks at the 3 new renders featured in the MVS Happy Meal game thing. Weirdly enough everyone else uses their old renders, even characters we know have new ones that we saw earlier today. pic.twitter.com/IeUqE31ST5
These visual updates represent more than simple cosmetic refreshes. The Wonder Woman render showcases enhanced armor detailing and improved lighting effects that suggest graphical upgrades for the full release. Garnet’s new artwork emphasizes her crystalline structure with more pronounced gemstone features and dynamic posing that better reflects her fighting style.
Character render updates often signal gameplay adjustments or visual fidelity improvements coming in major updates. For fighting game enthusiasts, these subtle changes can indicate balance changes, new move animations, or enhanced special effects that will be implemented upon the game’s relaunch.
Marketing Campaign Revival Strategy
The McDonald’s promotional initiative and updated fighter artwork strongly indicate that MultiVersus’ marketing efforts are preparing to intensify significantly. With the official FAQ maintaining its early 2024 release projection, additional announcements and reveals will likely materialize in the coming weeks.
This marketing strategy follows established patterns for major game launches, where fast-food partnerships serve as effective vehicles for reaching broader audiences. The January-February promotional window strategically positions the game for a spring release, allowing sufficient time for community buzz to build before launch.
Historical data from similar gaming collaborations (such as Street Fighter x McDonald’s Japan) demonstrates that Happy Meal promotions typically generate substantial social media engagement and community speculation. These partnerships effectively bridge casual and hardcore gaming audiences, creating organic marketing through collectible hunting and speculation.
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MultiVersus continues development for PC, PlayStation 4, PlayStation 5, Xbox Series X|S, and Xbox One gaming platforms.
The multi-platform approach ensures maximum accessibility while leveraging cross-play functionality that proved popular during the beta phase. Platform-specific enhancements may be revealed closer to launch, potentially including exclusive content or early access opportunities for certain console ecosystems.
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