How Methodz is building a mental health-focused streetwear brand while competing in Call of Duty esports
The Genesis of Better Days Ahead
While Anthony ‘Methodz’ Zinni remains an active competitor in Call of Duty esports with Toronto Ultra, he’s simultaneously building something far beyond the game – a purpose-driven streetwear brand called Better Days Ahead. Unlike typical player merchandise that simply slaps gamertags on apparel, Methodz’s venture represents a meaningful shift in how esports professionals approach business opportunities.
The esports landscape has evolved dramatically, with players like Matthew ‘Nadeshot’ Haag proving competitive gaming can be a springboard to entrepreneurial success. What sets Methodz apart is his brand’s dual focus: creating quality streetwear while supporting mental health initiatives – a cause particularly relevant in high-pressure esports environments.
The brand’s origin story traces back to Call of Duty: Ghosts, where Methodz met co-founder Brandon Cansler. “Better Days Ahead” wasn’t just a brand name but a personal mantra passed down from Methodz’s father during difficult times. This emotional connection transformed what could have been another merch line into a movement, with 10% of every drop’s profits supporting mental health organizations.
Entrepreneurial Spirit in Esports
Methodz represents a new wave of player-entrepreneurs who view their gaming careers as foundations for broader business ventures. While he acknowledges inspiration from Nadeshot’s transformation from player to 100 Thieves CEO, Methodz is carving his own path by combining his social media savvy with genuine social impact.
“The mental health aspect resonated deeply with me,” Methodz explained. “In esports, there’s still stigma around discussing anxiety or depression. Better Days Ahead became my way to support the community while creating something meaningful.” The brand’s recent partnership with the Anxiety and Depression Association of America marks a significant milestone in its mission.
Practical Tip: For players considering entrepreneurship, Methodz’s approach demonstrates the value of aligning business ventures with personal values rather than just leveraging existing fame. This creates more sustainable brands with authentic connections to audiences.
The Future of Player Entrepreneurship
As Methodz looks ahead, he envisions Better Days Ahead growing beyond its esports roots while maintaining its mental health mission. Recent sightings of NHL star Mitch Marner wearing the brand’s apparel demonstrate its expanding reach. Methodz emphasizes this isn’t just gaming merch – it’s streetwear with purpose.
Common Pitfall to Avoid: Many player-led brands fail by limiting themselves to gaming audiences. Methodz’s strategy of positioning his brand as general streetwear while using his esports platform for promotion offers a blueprint for sustainable growth beyond competitive gaming careers.
While Methodz remains focused on competition for now, his entrepreneurial journey with Better Days Ahead suggests a promising future in business. “We’re just getting started,” he says, hinting at potential expansions into food ventures post-esports. For now, each clothing drop brings the brand closer to its goal of becoming a globally recognized mental health advocate through fashion.
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