Ibai and Pique launch KOI esports org with League of Legends team and top streamers
The Grand Reveal: Barcelona Event Highlights
Streaming sensation Ibai Llanos and football superstar Gerard Pique officially introduced their groundbreaking esports venture, KOI, during an electrifying presentation in Barcelona that drew thousands of passionate fans.
Twitch superstar Ibai and football icon Gerard Pique revealed their new FINETWORK KOI gaming organization with complete branding and team uniforms before their League of Legends competitive debut.
The visionary co-founders orchestrated a spectacular December 15 showcase in Barcelona, Spain, attracting 12,000 enthusiastic spectators who witnessed the unveiling of their Superliga League of Legends squad alongside an impressive roster of content creators. The organization’s distinctive purple-and-black color scheme permeates all KOI branding, prominently featuring primary sponsors FI Network, Disney+, and automotive partner Cupra. During the presentation, both Ibai and Pique openly acknowledged their ambition to challenge Karmine Corp, the renowned French LFL organization celebrated for its exceptionally dedicated fan community.
As a natural entertainer, Ibai masterfully engaged the massive crowd throughout KOI’s debut event. Seated across from his business partner Pique, the dynamic duo progressively unveiled their comprehensive vision for the organization through a series of carefully orchestrated revelations.
League of Legends Roster Analysis
The event reached its climax with the introduction of KOI’s inaugural League of Legends competitive team, strategically constructed to balance experienced leadership with promising emerging talent. KOI LoL starting roster:
The competitive squad will operate under the guidance of head coach Jesús ‘Falco’ Pérez, supported by assistant coach Tiago ‘Aziado’ Rodrigues, with overall management handled by David ‘Saba’ Sabater as general manager.
This roster construction demonstrates KOI’s commitment to developing Spanish esports talent while incorporating international experience. The combination of local players like SLT and Koldo with imported expertise from Hatrixx creates a balanced team dynamic that could prove effective in the Superliga environment. For aspiring professional players, observing how KOI manages this mix of veteran leadership and rookie enthusiasm provides valuable insights into successful team building strategies.
Karmine Corp Showmatch Rivalry
KOI’s competitive journey commenced with an immediate challenge against their declared rivals, Karmine Corp, in a special exhibition series. A carefully arranged best-of-three matchups provided the new organization’s first competitive examination preceding the 2022 Superliga season.
The exhibition concluded in dramatic style with both organizations’ supporter groups generating tremendous energy throughout the venue. [Showmatch begins at 2:14:37]
This strategic scheduling of an immediate rivalry match demonstrates KOI’s understanding of esports narrative building. New organizations often struggle with creating immediate fan engagement, but by positioning themselves against an established rival like Karmine Corp from day one, KOI generated instant storylines and emotional investment from their fanbase. This approach represents a masterclass in esports marketing and community development that other aspiring organizations should study.
Content Creator Ecosystem
KOI has assembled an impressive collection of Spanish-speaking content producers who will generate the majority of the organization’s media output. Koi streamers:
This represents merely the initial phase for Ibai’s ambitious organization. The prominent streamer aims to develop comprehensive content offerings spanning both competitive gaming and entertainment streaming, building upon their remarkably strong launch momentum.
The content creator strategy highlights KOI’s understanding of the modern esports ecosystem, where competitive success must be complemented by strong entertainment value. By focusing on Spanish-language creators, KOI taps into a massive underserved market while creating authentic connections with their target audience. This dual approach of competitive teams and content creation provides multiple revenue streams and fan engagement points, making the organization more resilient to competitive fluctuations.
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