Understanding FromSoftware’s controversial streaming donation ban and its impact on Japanese content creators
Introduction: The Streaming Controversy
Elden Ring’s developer FromSoftware implemented a controversial policy that prevents Japanese content creators from accepting viewer donations during their gameplay broadcasts, sparking widespread confusion across the streaming community.
The gaming studio’s decision to prohibit tipping mechanisms for Japanese Elden Ring streamers has generated significant pushback from content creators seeking clearer explanations about the restrictive policy.
Elden Ring launched on February 25 amid tremendous anticipation, quickly establishing itself as one of the year’s most discussed gaming releases.
The title achieved immediate commercial and streaming success, dominating sales charts on Steam while becoming a top-viewed category on Twitch as players explored the mysterious Lands Between.
However, Japanese Twitch broadcasters encountered an unexpected obstacle when FromSoftware’s newly implemented regulations created complex compliance challenges for those wanting to showcase the acclaimed title.
Analyzing FromSoftware’s Updated Guidelines
FromSoftware revised their content creation guidelines on March 1 following concerns from Japanese streamers about potential penalties for broadcasting the game.
Section five of the updated monetization policy explicitly states: “However, as a general rule, it is prohibited to use it for monetization using functions such as giving donations and super chat that directly exchange money from viewers.” This regulation effectively bans viewer tipping for Elden Ring streams from Japanese creators.
The guidelines create particular complications for Twitch streamers since the platform lacks a straightforward method to disable donation functionality without affecting other monetization features. Unlike YouTube’s Super Chat system that can be toggled off for specific content, Twitch’s Bits and donation systems are integrated into the core streaming experience.
Many gaming companies allow streaming monetization through various channels, making FromSoftware’s position notably restrictive. The policy appears specifically targeted at direct viewer-to-creator payment systems rather than broader revenue streams like subscriptions or advertisements.
Streamer Reactions and Practical Consequences
Several prominent Japanese streamers, including FPS_Shaka and Stylishnoob4, implemented measures to block Bits and cheering functionality during their Elden Ring broadcasts, explicitly adding “no cheers” notifications to their stream titles. Some creators resorted to temporarily banning viewers who attempted to donate through the prohibited systems.
Japanese streamer and voice actress Yuu Asakawa publicly expressed her dissatisfaction following the policy announcement.
“FromSoftware doesn’t allow streamers to get social tipping by streaming Elden Ring but Twitch doesn’t have a ‘tipping off’ function. This means I have no choice except to stream it on YouTube.”
.@fromsoftware_pr doesn’t allow streamers to get social tipping by streaming #ELDENRING but @twitch doesn’t seem they have “tipping off” function. That means I have no choice except streaming it on Youtube. I wish @Twitch takes care of this situation.🤔
— Yuu Asakawa🐍 (@Julia320) February 24, 2022
The situation highlights the practical difficulties streamers face when platform capabilities conflict with developer policies. Many creators rely on tipping as a significant revenue source, particularly during high-viewership new game launches.
Content creators must now carefully balance compliance with sustainable business models, with some considering platform migration or adjusted content strategies to navigate the restrictions.
Broader Industry Context and Implications
The revised guidelines clarify that creators may publish Elden Ring content provided it includes transformative elements beyond simple gameplay footage.
Asakawa later described the regulatory environment as “complicated and obscure” while streamers continue seeking viable solutions.
Bandai Namco, Elden Ring’s publisher, has not provided official commentary to media inquiries regarding the streaming policy situation.
This incident reflects broader tensions between game developers and content creators regarding monetization rights. Japanese streaming culture traditionally maintains closer relationships between developers and creators compared to Western markets, making such restrictive policies particularly noteworthy.
The decision could establish precedents for how other Japanese developers approach streaming monetization, potentially influencing future publisher-content creator relationships across the industry. Streamers now face the challenge of adapting their business models while remaining compliant with evolving developer policies.
No reproduction without permission：SeeYouSoon Game Club » FromSoftware bans Japanese streamers from receiving donations during Elden Ring streams Understanding FromSoftware's controversial streaming donation ban and its impact on Japanese content creators