Dexerto and Misfits Gaming Group forge strategic esports content partnership
Partnership Announcement
Two industry powerhouses, Dexerto and Misfits Gaming Group (MGG), have formed a groundbreaking alliance to produce high-value branded content for the esports community. This strategic collaboration brings together complementary strengths to create innovative sponsorship opportunities.
This partnership unites Dexerto’s position as the leading esports and influencer media platform with MGG’s standing as a premier esports organization. Together, they will develop premium content packages designed to help brands effectively connect with gaming audiences through authentic, engaging experiences.
Content Development Strategy
The collaboration will leverage Dexerto’s massive digital footprint – reaching 25 million unique visitors monthly with 100 million video views – combined with MGG’s roster of elite esports athletes and content creators. This creates unique opportunities for brands to engage with highly targeted gaming demographics.
Three key advantages for brand partners include:
- Access to Dexerto’s multi-platform distribution network
- Integration with MGG’s competitive teams and influencers
- Custom content solutions tailored to gaming culture
Executive Perspectives
“This alliance represents a perfect convergence of media, sponsorship, and authentic gaming content,” explained Dexerto CEO Josh Nino de Guzman. “By combining our platforms, we can offer brands unprecedented access to engaged gaming communities while staying true to the culture.”
MGG’s Chief Revenue Officer Lagen Nash emphasized the innovative approach: “Traditional marketing often misses the mark in esports. Through this partnership, we’re creating new models that respect gaming culture while delivering measurable results for partners.”
Company Backgrounds
About Misfits Gaming Group
Misfits Gaming Group stands as a global leader in competitive gaming, with teams in premier esports leagues including the League of Legends European Championship (as Misfits Gaming), Overwatch League (Florida Mayhem), and Call of Duty League (Florida Mutineers). Their expertise bridges competitive gaming, content creation, and brand partnerships.
Dexerto has grown from its esports roots to become a comprehensive digital culture platform, now serving 25 million monthly users across multiple languages. With headquarters in London and a global creator network, Dexerto sets the standard for gaming and streaming culture coverage.
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